8 Reasons Why Your Online Shop Needs Dynamic Digital Retail Media
Online retailers may make their retail media advertising space available to third parties and generate additional income. However, the shop must already have significant traffic for the advertising space to be of interest to manufacturers and brands.
The second type of use of digital retail media is the use of advertising space for its own purpose to increase the efficiency of the online shop. Here are the top eight reasons.
Accelerate Sales
With a highly visible retail media ad, you can direct visitors straight to the desired product and thereby accelerate sales.
- Show special promotional products or bestsellers.
- Synchronize your retail media space with your advertising.
- Personalize your retail media advertising for returning visitors.
AIM3 offers a dynamic digital retail media solution that creates and displays the corresponding retail media advertising algorithm based in your shop in real-time.
Increase Sales and Optimize Conversions
By using the AIM3 digital retail media solution, you can increase your sales and optimize your conversion rate. Based on data, the AIM3 system learns which retail media advertisement is most relevant to which customer at what time and leads to a purchase.
Reduce excess stock
Digital retail media is also an ideal tool for reducing excess stock. You determine which products should be sold off, the AIM3 system automatically creates a retail media ad for each of these products and displays them until the stock falls below the desired level. Once this happens, the next product is also automatically displayed.
Increase Margin-Rich Sales and induce a Brand-Switch
Furthermore, steer your visitors to better purchases. For example, to products with a higher margin, which are the basis for further cross-sales or which need to be sold off. Or show visitors products and brands that you carry and guide them to a brand-switch through active pricing.
Increase Brand Equity and Introduce New Brands
In this context, you also direct the visitor’s attention to products or brands that give you particularly high esteem and thus conversions and customer loyalty. Just as you can prominently present new brands, collections or products to your customers through digital retail media.
The AIM3 digital retail media solution offers versatile dynamic possibilities. You become more interesting to third parties. Manufacturers or brands can easily display advertising and promote products on your site through our network using the AIM3 solution, which are already part of your product range. This creates a symbiosis of external and self-promotion for your shop that contributes to your revenue.