The AIM3 Digital Retail Media Solution
Dynamic Advertising in Online Shops
A powerful Digital Retail Media Solution has become an important part of marketing for online retailers. With the AIM3 Digital Retail Media Solution, dynamic real-time advertising is automatically generated within the shop. This helps online shops increase sales, accelerate turnover, and optimise conversion rates. As a shop owner, you determine the logic behind promoting your own products, such as based on inventory levels, offers, margins, etc. The solution is also based on recurring visitor data: first-party data. This way, visitor interest is targeted with relevant advertising messages.
Seamless Shop Integration with Retail Media Space
The AIM3 Digital Retail Media Solution provides an intelligent, data-driven solution that allows seamless integration of your online shop with your retail media space. You can advertise products and offers specifically on your website, display only available products, and link directly to the corresponding offer in your shop. You can control your retail media space through the backend of your online shop or through our intuitive user interface.
Place Targeted Advertising Messages with First-Party Data
Digital Retail Media is a win-win solution. Shop visitors are directed to special offers or shown the product they are already interested in. Online retailers generate higher revenues, can run their shops more effectively, and increase customer satisfaction. By using first-party data, targeted advertising messages can be placed to visitors who are ready to buy. At the same time, the solution allows online retailers to effectively control and optimise their marketing activities.
Retail Media in the Online Shop’s Marketing Mix
Overall, the AIM3 Digital Retail Media Solution provides an innovative and data-driven method to fulfil the needs of both visitors and online retailers. The seamless integration of the online shop with the retail media space and the ability to advertise products and offers specifically make the solution an indispensable tool in your online shop’s marketing mix.